Silicon Valley Open Studios

Connecting artists to art enthusiasts

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SVOS University

If you are new to Silicon Valley Open Studios and do nothing else, attending SVOS University is the most important thing you can do to help ensure your success during this event. Silicon Valley Open Studios is pleased to announce an expanded schedule of exciting seminars to help you build your art career.

Presented by veteran artists

SVOS University is a series of seminars to help you get the most out of your participation in Silicon Valley Open Studios. This is presented by a group of veteran artists and marketing professionals who have developed successful techniques for promoting and selling their art.

If you are participating in SVOS for the first time, or if you'd like to learn more about how other artists promote themselves, SVOS University is an excellent place to learn how to optimize your open studio experience.

Many of these session are free to artists who are registered for SVOS 2019. In some cases, when we can't find a suitable volunteer, we must charg admission in order to pay the speaker. There is a $30 cover charge at the door for those sessions and also for non-participating artists at other sessions.

Session Handouts



Preparing Your Studio for SVOS

Date & Time:

Wednesday, April 3, and April 17, 2019
7:00 pm until 9:00 pm


Palo Alto Art Center, 1313 Newell Road, Palo Alto, CA,
Get a map here

Program Description:

These two identical sessions are the final sessions in SVOS University, but they cover some of the most important topics. If this is your first or second year, then attending one of these sessions is one of the best ways to learn how to arrange your art and your studio and prepare for the weekend. This session will include a lively, interactive panel discussion with veteran SVOS artists. These successful open studios artists will share the tips and ideas that they have found most effective over the years.

Topics for this session:

  • How should you prepare your studio?
  • What to do in advance, the day before, and the day of open studios?
  • When to send announcements?
  • How to manage signs and parking?
  • How much food, snacks and drinks should you put out? And what kind?
  • Business license, sales tax, and sellers permit
  • What kind of demonstrations should you do?
  • What’s the best way to display prices?
  • How to take payments?
  • How to deal with visitors? How to make them feel comfortable and get them to sign your guest book?

This session is free if you are registered for SVOS 2019 and $30 for others.